Friday 4 May 2012
Thursday 26 April 2012
Evaluation Question One
In what ways does
your media product use, develop or challenge forms and conventions of real
media products?
Listening to the track I chose gave me a lot of initial ideas for my music video. These included things such as a dying relationship theme and dark, sad feelings. Therefore, I researched different videos on YouTube to try and get some inspiration. I had a guideline of what music videos I should watch due to recognising the genre of the track I chose. After analysing the music style and comparing it to other songs, I realised that the song I chose was in the alternative rock genre. Therefore I researched different alternative rock songs and watched their videos on YouTube for inspiration.
From doing this, I was also able to recognise techniques used throughout different music videos which I was then able to apply to my own product.
Conventions such as low key lighting and lip synching are two of the things that I used in my media product. From the research I did, I noticed that these are two things that commonly appear in real alternative rock music videos. The low key lighting helps to create the ‘grungy’ feel I was trying to create in my music video and is also what is used for many alternative rock music videos as this particular lighting matches the tempo and overall representation of the majority of songs of this genre.
Lip synching is another
convention in my music video that is used in real alternative rock music
videos. I have incorporated lip synching into my media product as this is
something I wanted to include. My character lip synchs as he travels through
the narrative. I thought this was a better decision rather than having clips of
performance throughout the video as I felt a wholly narrative based video
fitted the track more. This is one thing that challenges the conventions of an
alternative rock music video since most music videos of this genre include many
band performance shots. However, I believe I made the right choice here as I
could’nt imagine the character of my track appearing in a band performance due
to the heavy emotions that are being created and connoted. I believe a band
performance would have disturbed the narrative here and would have broken the
intensity. I also trust that the music is not heavy enough for a band
appearance as the instruments are very subtle through most of the song.
There is a distinct
mise-en-scene that is used for alternative rock music videos such as dark
clothing, bearded faces and messy hair.
I have included all of these
things for my character to help create the correct appearance. The bearded face
and messy hair also contribute nicely to my track specifically as it is about a
man with troubles in his life. Therefore it is obvious that you would expect
him to look rough and untidy opposed to clean and smart.
When researching alternative
rock music videos, I was very aware of the locations used. I looked at Dido
‘Here With Me’ and Foo Fighters ‘Dear Rosemary’. Both of these music videos
used locations such as streets and the home environment at night. I think it is
important to recognise the night time setting in these videos as it reinforces
the fact that the majority of alternative rock music videos use low key
lighting. I took inspiration from the locations used in the videos I looked at
and decided that a dark bedroom, a street at night and a pub with low key
lighting were ideal locations for me to use in my own video. These three
locations are places any person would generally visit and that therefore meant
I was keeping my video realistic with no performance locations such as studios.
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